City of West Palm Beach, FL
Home MenuThe ArtLife WPB Brand Evolution
WE SHAPE THE CHARACTER OF OUR CITY THROUGH THE POWER OF PUBLIC ART.
We are proud to officially share the new brand of the former Art in Public Places (AiPP) program. ArtLife WPB was designed to reflect the progressive spirit of art and culture in our community while recognizing and celebrating the diverse cultural aspects of living or visiting the City of West Palm Beach. A new tagline, “Public Art for an Inspired City,” accompanies the vibrant and modern logo.
Over the past year, the program’s committee worked with DRMTM — a WPB women-owned firm that builds bold arts and culture brands packed with purpose — to research and design the updated Public Art Master Plan and reimagine a new name and identity to reflect the future of public art in West Palm Beach. In addition to the new look, new mission, vision, and value statements were adopted as the guiding tenets of the program.
“Our new brand is both an expression of why art is such a part of who we are and an invitation to engage in it. We are creative people and neighborhoods, whether we are producing the art we share or enjoying it.”
What’s New:
- A new name and logo sets our program apart from other City resources, promotes openness, inclusion, and engagement from artists and the public
- A fresh color palette and visual language captures the geographic beauty and joyous, energetic spirit of West Palm Beach
- A written and spoken voice clearly expresses our values, purpose, and promise to bring us together through the shared experience of art
- An evolved brand appreciates the past, promotes diversity, and boldly builds a future
We are all part of the creative force
shaping our vibrant city and way of life.
WE VALUE
Communal Expression
Public art is our platform to explore ideas and identity, to celebrate diverse style and artistry, and experience creativity in West Palm Beach.
Unity in Diversity
Our art connects us as one vibrant and joined community that celebrates our neighborhoods as unique enclaves of character, culture, and heritage.
Inspired Engagement
We believe in the power of public art to spark social involvement, creative connectivity, foster a positive future, and contribute to an open and inclusive community discourse.
Freedom of Exploration
ArtLife WPB promotes art that is unlimited in ideas, evolves with the rhythm of our city, drives creative risk and innovation, is adventurous in spirit, and delights in discovery.
Advancing Artists
We champion artists who reflect the nature and pride of our city, exhibit growth and rigor in their craft, and with each opportunity uncover new abilities to advance their art.
What’s Next:
Get ready for new and exciting ways to enjoy ArtLife WPB. From outstanding new exhibits and performances to meet-the-artist experiences, you are part of the creative force shaping our vibrant city and way of life.